Hi Emma, this is Nabila.

I appreciate you wanting to know me better. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute to your team as a Content Designer.

When I was 12, I wanted to teach.

I believed that nothing was more noble than empowering people through knowledge. I still do.

As I got older, I realised that there are many ways to do facilitate learning; this can look like creating training materials, participating in heuristic evaluations, or taking a client along your design-thinking process.

I’m energised when I surround myself with expertise and people who want to do good. As a designer, I strive for growth, creativity, and impact with my work — important benchmarks for any educator.

How I work

I use design-thinking.

User research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me user insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected opportunities.

I am collaborative.

Like a puzzle, the whole is greater than the sum of its parts. Everyone can contribute something valuable to the table. I deliver the best results when I can nurture a transparent and supportive team environment.

My skills

Here are some highlights from wearing several hats at Erasmus University Rotterdam over a few years (as Communication Specialist, Graduate Programme Manager and, most recently, Marketing Executive).

Content strategy.

I built robust information architecture and optimised interaction design to store and categorise 100k digital assets.

Brand management.

I wrote brand guidelines that were used by over 3,600+ employees. I worked closely with designers, external vendors, and internal clients to uphold this.

Writing.

I transformed several complex discussions about renewable energy into unintimidating white papers, features, and digital content.

Making learning fun.

I helped design the RSM Escape Room, setting learning goals and participating in tests. I also coordinated student excursions and activities to enrich RSM’s graduate programmes.

My UX case studies

Check out my UX passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable product.