Hi Thriva, it’s Nabila!

I appreciate you wanting to get to know me. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute to your team as a Content Designer.

When I was 17, I wanted to teach biology.

I believed that nothing was more exciting than exploring the natural world around us.

Though I didn’t end up studying in a lab coat, I realised that what I actually wanted to do was take complex ideas and share it with people in an accessible and engaging way. I’m energised when I surround myself with expertise and people who want to do good.

This is what my journey has been comprised of thus far. Whether I’m writing features about renewable energy, translating user data into journeys and flows, or presenting my prototypes to business stakeholders - the nuances of communication and design excites me!

How I work

I use design-thinking.

User research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me user insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected opportunities.

I am collaborative.

As a former clarinetist in a band, I crave creative comradery. I stand shoulder-to-shoulder with my teammates, trusting that we can all contribute something valuable to the table.

My skills

Here are some highlights from wearing several hats at Erasmus University Rotterdam (as Communication Specialist, Graduate Programme Manager and, most recently, Marketing Executive).

Content strategy

I built robust information architecture and optimised interaction design to store and categorise 80k digital assets.

Writing

I transformed several complex discussions about renewable energy into unintimidating white papers, features, and digital content.

User research

I conducted market and user research to inform marketing and branding decisions. Methods include A/B tests, surveys, focus groups, interviews, and subject matter expert interviews.

Making learning fun

I helped design the RSM Escape Room, setting learning goals and participating in tests. I also coordinated learning experiences and activities to enrich RSM’s graduate programmes.

My UX case studies

Check out my UX passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable products.