Hi PVH, it’s Nabila!

I appreciate you wanting to get to know me. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute as a Communications Specialist.

When I was 17, I wanted to teach biology.

I believed that nothing was more important than exploring the world and educating people about it.

Though I didn’t end up studying in a lab coat, I realised that what I actually wanted to do was transform big ideas into journeys that can enrich people’s lives.

That has kept me driven thus far. Whether I’m turning technical jargon into plain language, taking clients along my design process, or translating customer data into actionable insights - the nuances of storytelling and design excites me!

How I work

I use design-thinking.

Customer research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me customer insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected, exciting opportunities.

I am collaborative.

As a former clarinetist in a band, I crave creative camaraderie. I stand shoulder-to-shoulder with my teammates, trusting that we can all contribute something valuable to the table.

My skills

Here are some highlights from my past lives as a Communications Specialist and, more recently, a Marketing Executive at Erasmus University Rotterdam.

Content strategy

I built robust information architecture and optimised interaction design to migrate and categorise 80k digital assets.

Visual communication

I oversaw the production of marketing and communication materials (digital + print) - from promotional videos and brochures to web pages and social media content.

Brand management

I developed brand guidelines that were used by over 3,600 employees. I worked closely with designers, external vendors, and internal clients to uphold this.

Customer research

I conducted market and customer research to inform marketing and branding decisions. Methods include A/B tests, surveys, focus groups, interviews, and subject matter expert interviews.

My UX case studies

Want to see my design-thinking in action? Check out my recent passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable products.