Hi Open University, it’s Nabila!

I appreciate you wanting to get to know me. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute to your team as a Content Designer.

Since I was 12, I wanted to teach.

I believed that nothing was more important than empowering people through knowledge. I still do.

As I got older, I realised that there are many ways to facilitate learning. This can look like creating training materials, participating in heuristic evaluations, or taking a client along your design-thinking process.

I’m energised when I surround myself with expertise and people who want to do good. As a designer, I strive for growth, creativity, and impact with my work — important benchmarks for any educator.

How I work

I use design-thinking.

User research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me user insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected opportunities.

I am collaborative.

As a former clarinetist in a band, I crave creative comradery. I stand shoulder-to-shoulder with my teammates, trusting that we can all contribute something valuable to the table.

My skills

Here are some highlights from wearing several hats at Erasmus University Rotterdam (as Communication Specialist, Graduate Programme Manager and, most recently, Marketing Executive).

Content strategy

I built robust information architecture and optimised interaction design to store and categorise 80k digital assets.

Writing

I transformed several complex discussions about renewable energy into unintimidating white papers, features, and digital content.

User research

I conducted market and user research to inform marketing and branding decisions. Methods include focus groups, interviews, and subject matter expert interviews, A/B tests, and surveys.

Making learning fun

I helped design the RSM Escape Room, setting learning goals and participating in tests. I also coordinated learning experiences and activities to enrich RSM’s graduate programmes.

My UX case studies

Check out my UX passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable products.