Hi Kin + Carta, it’s Nabila!

I appreciate you wanting to get to know me. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute to your team as an Experience Designer.

When I was 17, I wanted to teach biology.

I believed that nothing was more important than exploring our world and educating people about it.

Though I didn’t end up studying in a lab coat, I realised that what I actually wanted to do was transform big ideas into journeys that can enrich people’s lives.

That has kept me driven thus far. Whether I’m taking clients along my design-thinking process, translating user data into journeys and flows, or building content strategy that attends to people’s emotional needs - the nuances of design and storytelling excites me!

How I work

I use design-thinking.

User research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me user insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected opportunities.

I am collaborative.

As a former clarinetist in a band, I crave creative camaraderie. I stand shoulder-to-shoulder with my teammates, trusting that we can all contribute something valuable to the table.

My skills

As a career switcher, I get to leverage the skills I’ve gained in my past life as a Marketing Exec. It shapes me into the UX Designer I am today.

Content strategy

I built robust information architecture and optimised interaction design to store and categorise 100k digital assets.

User research

I conducted market and user research to inform marketing and branding decisions. Methods include A/B tests, surveys, focus groups, interviews, and subject matter expert interviews.

Brand management

I developed brand guidelines that were used by over 3,600 employees. I worked closely with designers, external vendors, and internal clients to uphold this.

Copywriting

I transformed big ideas into accessible and engaging content for various social media channels, web pages, and presentations.

My UX case studies

Check out my UX passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable products.