Hi Jonathan, it’s Nabila!

I appreciate you wanting to get to know me. Let me share with you a little bit about myself, why I think we’d work well together, and how I can contribute to your team as an Associate UX Designer.

When I was 17, I wanted to teach biology.

I believed that nothing was more important than exploring the world and educating people about it.

Though I didn’t end up studying in a lab coat, I realised that what I actually wanted to do was transform big ideas into journeys that can enrich people’s lives. I realised that there are many ways to facilitate learning; this can look like being a graduate programme manager at a university, contributing to design heuristic evaluations, or taking a client along your design-thinking process.

I’m energised when I surround myself with expertise and people who want to do good. As a designer, I strive for growth, creativity, and impact within my work — important benchmarks for any educator.

How I work

I use design-thinking.

User research keeps me focused. The iterative method keeps me humble and determined. Perfection is a myth; my goal is to deliver better products.

I am explorative.

Give me user insights and I’m like a kid in a candy store. I enjoy learning surprising things about people. It challenges me to define unexpected opportunities.

I am collaborative.

As a former clarinetist in a band, I crave creative comradery. I stand shoulder-to-shoulder with my teammates, trusting that we all contribute something valuable to the table.

My skills

Here are some highlights from wearing several hats at Erasmus University Rotterdam over a few years (as Communication Specialist, Graduate Programme Manager and, most recently, Marketing Executive).

Content strategy

I built robust information architecture and optimised interaction design to store and categorise 100k digital assets.

Brand management

I developed brand guidelines that were used by over 3,600 employees. I worked closely with designers, external vendors, and internal clients to uphold this.

User research

I conducted market and user research to inform marketing and branding decisions. Methods include A/B tests, surveys, focus groups, interviews, and subject matter expert interviews.

Making learning fun

I helped design the RSM Escape Room, setting learning goals and participating in tests. I also coordinated student excursions and activities to enrich RSM’s graduate programmes.

My UX case studies

Check out my UX passion projects and client work where I define opportunities, optimise content strategy, test interaction design details, and iterate solutions to deliver minimum lovable products.